People want to do things that matter. They have a desire to be a part of something with a larger purpose. If our goal as community managers is to acquire not just users but vested users, we need to harness our audience’s drive to do things for their own sake. We need to tap into their intrinsic motivators.
Meghan Peters, Community Manager at Mashable 
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Loyal is a community development studio. We work with brands and startups to design and leverage community for business growth. Process-driven and people-centric, we develop bespoke solutions for each of our clients. Learn more at

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