That’s one way to go about lead gen…or you could build loyalty and generate referrals with a strong community. Either way…  

That’s one way to go about lead gen…or you could build loyalty and generate referrals with a strong community. Either way…  

Needless to say, we’re pretty excited about Client apptly's new app, Yeller. Learn what it can do!

Needless to say, we’re pretty excited about Client apptly's new app, Yeller. Learn what it can do!

The business case for community has already been made — defensible business, increased engagement, increased retention, increased lifetime value, and so on. I’m tired of answering this question. Ask me instead, What’s the value of community to our customers? What’s the value of community to the world?
Our Founder sarahjuddwelch contributed an article to thenextweb on the economic significance of community. Check it out! 
The anatomy of a unicorn from threadless artist “Muddybeats.” 

The anatomy of a unicorn from threadless artist “Muddybeats.” 

Because every holiday needs a little bit of sparkle. 

Because every holiday needs a little bit of sparkle. 

Now, we’re experiencing a significant values shift, according to collaborative consumption expert Rachel Botsman, with a groundswell of people exchanging aspirations of ownership for a desire to reconnect with products in a more meaningful way, protect the environment and regain a sense of community.
Wise words from Rachel Botsman of CollaborativeConsumption.com on access over ownership as the future of consumption on theguardian.com
When you’re solving a hard technical problem, it’s easy to get caught up in the cool and nerdy details. However, at the end of the day, users only care that your product is solving their problem.

- Sarah Judd Welch

Our Founder Sarah recently contributed an article to Fullstart on “4 ways community and product managers can work better together.” Check it out

Happy 135th Birthday to Albert Einstein! 

Happy 135th Birthday to Albert Einstein! 

Kittens. If you missed yesterday’s AMA with the founder of the World Wide Web himself, Time Berners-Lee, we highly suggest checking it out. 

Kittens. If you missed yesterday’s AMA with the founder of the World Wide Web himself, Time Berners-Lee, we highly suggest checking it out

Loyal is a community development studio. We work with brands and startups to design and leverage community for business growth. Process-driven and people-centric, we develop bespoke solutions for each of our clients. Learn more at Loyal.is.

Here, we’re Tumblr-ing about community management, engagement, culture, startups, agency life, business value, content, our team, our work, and a bunch of super fun, not so serious stuff...e.g. Miley Cyrus and unicorns. Get more of the serious stuff (like tips and tactics) at Loyal.is/blog.

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