We couldn’t be more proud to see Client #climate featured in the iTunes App Store for Earth Day! #climate is an app that provides nonprofits with the technology and social tools they need to elevate the movement against climate change beyond their audiences while empowering consumers and influencers to lead the way towards action on climate change with the analytics needed to see their impact. 
We’ve been working with #climate to onboard and manage the relationships of participating nonprofits, recruit new NPO members, and to ensure their actions are successful through content development, strategy, and strategic scheduling.
Actions were initially shared via Twitter and Facebook only by key influencers such as Mark Ruffalo, Guns N Roses, Al Gore, and the NBA. The results within the first three weeks of launch for 26 actions was a combined 55M+ impressions. And this is only the beginning. The app is now open for sharing by all consumers and we can’t wait to see the results that follow! 
You can learn more about #climate in re/code, TechCrunch, Wall Street Journal, and Global Cool. We hope you download the app and do your part to propel the movement against climate change by sharing an action for Earth Day! 

We couldn’t be more proud to see Client #climate featured in the iTunes App Store for Earth Day! #climate is an app that provides nonprofits with the technology and social tools they need to elevate the movement against climate change beyond their audiences while empowering consumers and influencers to lead the way towards action on climate change with the analytics needed to see their impact.

We’ve been working with #climate to onboard and manage the relationships of participating nonprofits, recruit new NPO members, and to ensure their actions are successful through content development, strategy, and strategic scheduling.

Actions were initially shared via Twitter and Facebook only by key influencers such as Mark Ruffalo, Guns N Roses, Al Gore, and the NBA. The results within the first three weeks of launch for 26 actions was a combined 55M+ impressions. And this is only the beginning. The app is now open for sharing by all consumers and we can’t wait to see the results that follow! 

You can learn more about #climate in re/codeTechCrunchWall Street Journal, and Global Cool. We hope you download the app and do your part to propel the movement against climate change by sharing an action for Earth Day! 

That’s one way to go about lead gen…or you could build loyalty and generate referrals with a strong community. Either way…  

That’s one way to go about lead gen…or you could build loyalty and generate referrals with a strong community. Either way…  

Needless to say, we’re pretty excited about Client apptly's new app, Yeller. Learn what it can do!

Needless to say, we’re pretty excited about Client apptly's new app, Yeller. Learn what it can do!

The business case for community has already been made — defensible business, increased engagement, increased retention, increased lifetime value, and so on. I’m tired of answering this question. Ask me instead, What’s the value of community to our customers? What’s the value of community to the world?
Our Founder sarahjuddwelch contributed an article to thenextweb on the economic significance of community. Check it out! 
The anatomy of a unicorn from threadless artist “Muddybeats.” 

The anatomy of a unicorn from threadless artist “Muddybeats.” 

Because every holiday needs a little bit of sparkle. 

Because every holiday needs a little bit of sparkle. 

Now, we’re experiencing a significant values shift, according to collaborative consumption expert Rachel Botsman, with a groundswell of people exchanging aspirations of ownership for a desire to reconnect with products in a more meaningful way, protect the environment and regain a sense of community.
Wise words from Rachel Botsman of CollaborativeConsumption.com on access over ownership as the future of consumption on theguardian.com
When you’re solving a hard technical problem, it’s easy to get caught up in the cool and nerdy details. However, at the end of the day, users only care that your product is solving their problem.

- Sarah Judd Welch

Our Founder Sarah recently contributed an article to Fullstart on “4 ways community and product managers can work better together.” Check it out

Happy 135th Birthday to Albert Einstein! 

Happy 135th Birthday to Albert Einstein! 

Loyal is a community development studio. We work with brands and startups to design and leverage community for business growth. Process-driven and people-centric, we develop bespoke solutions for each of our clients. Learn more at Loyal.is.

Here, we’re Tumblr-ing about community management, engagement, culture, startups, agency life, business value, content, our team, our work, and a bunch of super fun, not so serious stuff...e.g. Miley Cyrus and unicorns. Get more of the serious stuff (like tips and tactics) at Loyal.is/blog.

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